Denotation & Connotation

 






The Water Aid advert is an emotional advert as it showcases a young boy in torn clothes and is most likely from a poorer country. The text "Dig toilets, not graves.", is telling us that it is a serious issue that people cannot get clean drinking water as they would die without it. An audience may feel sympathetic towards the boy and donate some money to the charity so they could help him get water.





The advert shows Taylor Swift drinking Diet Coke while writing showcasing that Diet Coke is the best drink for creative people. The advert uses the slogan "The perfect duet.", which links the drink to her music, promoting both brands at the same time. By using Taylor Swift this makes fans want to buy the drink to feel closer to Taylor Swift.





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